There are large number of organisations have not implement the concept of enterprise 2.0 in their strategic plan probably because of the lack of confidence in trying to decide which social media tool to start off with. Social media tools are used by many organisations nowadays and if an organisation is not taking the advantage of using it, they are falling behind with the progress.
I will use Singapore Airline(SIA) as my example here where they only started their social media debut last week and use twitter for the first time. However, there is a Singapore Airline facebook page previously but judging from the page, it was not created by SIA since there was a total silence and no response to visitors post. This gives a bad impression to SIA where people will think that they are not listening and don’t care.
They finally tackled the issue of adoption of social media. If compared to other airlines regionally, SIA is very late in engaging social media. They manage to take over the unofficial Facebook page recently which the creator (an enthusiastic fan) picked up more than 100,000 fans. Now, SIA has some catching up to do where their rival (AirAsia) has more than a million Facebook fans.
The reason for SIA to turn to social media was because of some confusion from people viewing their SIA Official website. Apparantly, the current use of Facebook and twitter helps to boost their image up. This will establish stronger links with its customers.
Singapore Airlines Wiki page
Singapore Airlines suddenly starts tweeting and facebooking
Singapore Airline finally embraces social media
Facebook page – Singaporeair
Twitter – Singaporeair