An organization creates a Wiki acting as a group communication mechanisms allowing contributions to be edited in addition to the content itself. This method is called ‘open editing’ where the concept has some profound and subtle effects on wiki usage.
The Strategy – Employ, incentivize, entice so called ‘champions’ to smooth the way for others
Appoint ‘champion’ for wiki:
One of the best way is to assign a staff member of an organization with knowlegeable skills of using a wiki so that he/she will be able to help guide others on how to use it. The role of a champion of a wiki will be to lead others in using it and making sure all contribution are accurate. A champion will make sure to observe and check all contributions to a wiki by others. In turn, champion will also add content to give encouragement for other to increase participation.
Apply Rules and Regulations:
Rules and regulations should be clearly specified to everyone that uses the wiki’s in an organisation. Since it is a way of communication and collaboration between colleagues, it is a good idea to let users know and understand of the rules and make them aware of it.
Allow others to contribute:
Some people are reluctant to contribute their ideas probably because they are scared that it might not be correct or acceptable. The idea of a wiki is to let other users share what they think is accurate and this will also replace the original work of other people who have contribute it earlier. Though some people might feel that it is wrong to mess up with peoples work and replace it with their own, this is how wiki works as long as their contribution is clear and precise.
Tactics for implementing the strategy
A wiki champion responsible for integrating information on the wiki and keeping it up to date. Some other roles could include:
- keeping track of edits
- removing spam
- pulling information from blogs and other corporate channels
- encouraging other staff members to use the wiki
Some people might be familiar with the term blogging and wonder what microblogging is.
According to wikipedia, “A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links”.
Some examples of microblogging are Twitter, Facebook, pownce and Tumblr. Microblogging is different from the traditional blogging where it shares information with the readers immediately where people broadcasting short message. Sometimes it can als be in the form of images or video links to convey their messages. Two-way messaging is possible and people can give feedback and response.
From my previous blog post, I mentioned about how Singapore Airlines (SIA) have recently adopt the usage of social media. They uses microblogging (Twitter and Facebook) to send our information to their customers regarding their flight offers. Since they are new to microblogging, there are few things that they should keep in mind:
- Regular updates should be practice and this will tend to get more followers to read your post
- Link all the microblogs together so that people can know other updates and create interest
- Experience, Information and Business should be shared together in microblogging
- Get user involvement and always reply back to readers post
- Keep it real and authentic
- Think of what you are willing to share before you microblog because everyone can see it
- Add widget if possible, this will instantly show up wherever it is placed and add instant updates.
Microblogging will be a long term trend. The ease to post regularly are why people are attracted to it the most. It is the bred of blogging and acceptance by more people to this concept will make it more likely to be the next best thing to blogging alone.
Wikipedia – Microblogging
Singapore Airline Website
In some organization, employers face the problem to know that their employees more into socializing than working. What some employers don’t know is that, being in the environment of social networking can be a great asset to a business. They always think that when employees socialize, they have this negative feeling that it’s a way of having fun instead of doing work. In some cases, this might be true and it’s a big problem and is the potential loss of productivity. Otherwise, they can actually change the way the organization do business and boost up its productivity.
Here I list down some of the advantages and benefits that Enterprise 2.0 has to offer:-
Communication / socialize
Internet is one of the greatest communication tools. For organization, they can do business with others simultaneously and expand their business further. This will also allow them to make better and faster decisions.
Alligning shared goals among diverse team
Business are more global and can share the same vision with those situated at different areas especially at remote places. They can connect with relevant people with whom they prefer to do their business with.
Employees can harness great ideas across business. This will motivate others and enable ideas to flow and shared across the organization. This can also gather and create collective knowledge through everyday communication. This knowledge can be distributed quickly through medium provided.
Westpac set an example using Enterprise 2.0 in their banking strategy. By using Enterprise 2.o, they managed to connect themselves with people and share knowledge. Another advantage to this is attracting, retaining and reusing people and corporate knowledge.
Enterprise 2.0 – Interconnecting teams and their collective knowledge
Web 2.0 describes that technologies allowing data to become independent from the person who produced it at first or from the site it originated on. Information from this will be broken up into units an therefore will flow freely from one site to another without the person who create it realise or intend to do. Web 2.0 also is a combination of the technology allowing the users to interact with the information.
According to Tim o’Reilly, the diagram below shows example of how the web 2.0 evolves:
My Web 2.0 experience
I have my own experience in using some web 2.0 tools such as follows:
I actually started blogging since few years back and it was more on personal stuff where i share stories and travelling pictures with family and friends. At that time, I was using a different blog website, I only started using wordpress this year and I find it very interesting especially knowing what it can actually do more and it provides a more user friendly admin platform.
My eBay is what I mostly use to do my online shopping especially when the items I look for is unique or not available locally. It has new added features to help make buying and selling on eBay faster and easier.
I just recently started using twitter since im taking Enterprise 2.0 and i use it to inform other students that my blog is updated with new post. It does help a lot especially when you others to view and give comments.
Web 2.0 Examples. A Mini-Guide
What is Web 2.0 by Time o’Reilly